The Ordinary Routine Campaign
Morning Skincare
Develop an educational skincare campaign combining commercial advertising with authentic UGC.
Category
Product
Industry
Beauty
Portfolio Type
Creative
Challenge
Create a complete campaign without a traditional studio production.
Creative Direction
Clinical. Minimal. Clean. Bright. Educational.
Deliverables
Hero imagery Macro shots Bathroom lifestyle 8 product images 3 videos Ingredient visuals Carousel posts
Results
Concept work — created to demonstrate a premium beauty launch direction.
Problem
Beauty brands require constant fresh content while maintaining strict brand consistency.
Solution
An AI-powered content system producing scalable beauty campaigns.
Workflow
Routine planning → Prompt creation → Image generation → Video generation → Editing
Business Impact
Increased content output while reducing production costs.
Existing Process
Monthly studio shoots.
Integrations
TikTok Instagram Paid Ads Website
Time Saved
85%
Production Notes
Locked product identity ensured every bottle remained identical.
Gallery Video Notes
n/a
Project Date
Featured
Featured project
Hero Shot
Close up 1
Close up 2
UGC Influencer Image
