Independent Concept Campaign · Lifestyle / Fashion
A tactile fashion campaign for the Coach Ashton Shoulder Bag in Haircalf—built around rich texture, precise construction, polished hardware and the final product reveal.
A premium fashion story that moves from close-up haircalf texture and seam detail to the unmistakable silhouette of the Coach Ashton Shoulder Bag.
Motion visuals
Campaign imagery
Creative direction
Concept: “Untamed / Refined” frames Coach Ashton in Haircalf as a study in contrast—wild texture, controlled construction and polished hardware. Every scene sharpens the material story before the final product reveal.